← moja.business

Brand

The Moja name, logo, colours and type, for anyone writing about us or putting us on a page. Questions, or something not covered here: hello@moja.business.

Name

  • Moja is one word with a capital M in text: Moja, never MOJA or moja.
  • The logo is set in lowercase. That is the logo, not a way to write the name.
  • Say it MOH-jah. It is Swahili for “one”.
  • Moja is an x-bridge product. Credit it as “Moja, by x-bridge” or “Moja is an x-bridge product”, never “x-bridge Moja”.
  • The legal name behind Moja is X-Bridge Limited, for copyright lines and contracts.

Logo

Logo

The default, wherever there is room for it.

Moja logo, ink
InkSVGPNG
Moja logo, white
WhiteSVGPNG

Mark

For tight spaces: avatars, app icons, favicons. Eight bars converging on one point.

Moja mark, ink
InkSVGPNG
Moja mark, white
WhiteSVGPNG

Colour

One flat blue, rationed, on a light page. Ink carries all text and all money. No gradients: those belong to x-bridge.

  • Moja blue

    Action and identity only: the one button, the active state, the mark in colour. About a tenth of any surface.

  • Blue dark

    Pressed and hover on light.

  • Blue light

    Accent text and hover on dark.

  • Blue 50

    Active fills and soft tints.

  • Ink

    All text and all money, and the dark ground. Not black.

  • White

    The page. Moja is light first.

  • Surface

    Cards and sunk areas on light.

  • Line

    1 px hairlines. Hairlines, never shadows.

Type

Three faces, all free under the SIL Open Font License.

  • Exo 2Display and headingsGet it
  • Instrument SansBody and interfaceGet it
  • Space MonoMoney, counts and identifiers, the same in both brandsGet it

Moja, by x-bridge

Moja is endorsed by x-bridge. It keeps its own name, mark, blue and typeface; the credit is one small line in ink, set in Instrument Sans, where a signature sits: below and to the right, or in the footer. It is never in Moja blue, never on the same baseline as the Moja logo, and never more than a fifth of its height.

x-bridge brand page →

Describing Moja

One line

Moja shows a distributor every shilling their salespeople collected today, and which of it actually reached the bank.

Paragraph

Moja is a reconciliation tool for distributors with field sales teams. It connects the bank and mobile money accounts a business authorises, matches every transaction against the sales its people recorded, and shows what reached the bank and what did not. Moja reads transaction data; it never holds or moves money. Moja is an x-bridge product, built by X-Bridge Limited in Dar es Salaam.

Use

Do

  • Use the logo in one flat colour: ink on light, white on dark, or Moja blue for the mark alone.
  • Leave clear space around it at least half the height of the mark.
  • Use the files here as they are.

Don't

  • Stretch, rotate, outline, shadow or redraw the logo.
  • Put a gradient anywhere near Moja. Gradients belong to x-bridge.
  • Swap ink for pure black, or tint money with the blue.
  • Use the logo in a way that suggests Moja endorses you or your product.